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{\title Com 220: Visual Communications}{\author Don Swanson}{\operator Communications Department}{\creatim\yr2003\mo12\dy10\min40}{\revtim\yr2003\mo12\dy10\min40}{\version2}{\edmins1}{\nofpages4}{\nofwords864}{\nofchars4927}{\*\company DWAXX}
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\pnlcrm\pnstart1\pnindent720\pnhang{\pntxtb (}{\pntxta )}}\pard\plain \widctlpar\faauto\rin0\lin0\itap0 \lang1033\cgrid {\f185\fs78 Com 220: Visual Communications
\par }{\b\f183\fs20 TUESDAY: 9:30 - 10:20 AM & THURSDAY: 8:30-10:20 AM \emdash  THORSON 124
\par 
\par 
\par }{\b\f183 WEEK 1\emdash ORIENTATION
\par }{\f184 Sept. 4 Orientation 
\par }{\b\f183 
\par WEEK 2\emdash HOW WE SEE
\par }{\f184 Sept. 9 Illustrator Introduction Handout (Practice 1) 
\par Sept. 11 How We See VC Chapters 1-3 Quiz 1 on VC Chapters 1-3
\par Turn in handout lesson from Tuesday
\par Illustrator CIB Chapter 1 (Due Sept. 12)
\par }{\b\f183 
\par WEEK 3\emdash WHY WE SEE
\par }{\f184 Sept. 16 Why We See VC Chapter 4 
\par Sept. 18 VC Chapter 5 Quiz 2 on VC Chapters 4-5
\par Illustrator CIB Chapter 2 (Due Sept. 19)
\par }{\b\f183 
\par WEEK 4\emdash ETHICS OF WHAT WE SEE
\par }{\f184 Sept. 23 Ethics of What We See VC Chapter 6 
\par \ldblquote Triumph of the Will\rdblquote 
\par Sept. 25 VC Chapter 7 Quiz 3 on VC Chapters 6-7
\par Illustrator CIB Chapter 3 (Due Sept. 26)
\par }{\b\f183 
\par WEEK 5\emdash SIX PERSPECTIVES & TYPE
\par }{\f184 Sept. 30 Six Perspectives & Typography VC pp. 107-114 & Ch. 8 Quiz 4 on VC pp. 107-114 & Ch. 8
\par Oct. 2 \ldblquote Golden Arm\rdblquote  and \ldblquote Psycho\rdblquote 
\par Illustrator CIB Chapter 4 (Due Oct. 3)
\par }{\b\f183 
\par WEEK 6\emdash GRAPHIC DESIGN
\par }{\f184 Oct. 7 Graphic Design VC Chapter 9 
\par Oct. 9 Informational Graphics VC Chapter 10 Quiz 5 on VC Chapters 9-10
\par Illustrator CIB Chapter 5 (Due Oct. 10)
\par }{\b\f183 
\par WEEK 7\emdash CARTOONS/PHOTOGRAPHY
\par }{\f184 Oct. 14 Cartoons VC Chapter 11 Quiz 6 on VC Chapter 11
\par Oct. 16 Photography VC Chapter 12 Quiz 7 on VC Chapter 12
\par Illustrator CIB Chapter 6 (Due Oct. 17)
\par }{\b\f183 
\par MIDTERM BREAK
\par 
\par WEEK 8\emdash PHOTOGRAPHY
\par }{\f184 Oct. 21 MIDTERM BREAK 
\par Oct. 23 Photography Dave Damm Presentation 
\par Illustrator CIB Chapter 7 (Due Oct. 24)
\par }{\b\f183 
\par WEEK 9\emdash MOVIES
\par }{\f184 Oct. 28 Movies VC Chapter 13 Quiz 8 on VC Chapter 13
\par Oct. 30 \ldblquote Citizen Kane\rdblquote  
\par Illustrator CIB Chapter 8 (Due Oct. 31)
\par }{\b\f183 
\par WEEK 10\emdash MOVIES II
\par }{\f184 Nov. 4 Work day 
\par FINAL ILLUSTRATOR PROJECT ASSIGNED
\par Nov. 6 \ldblquote Movie Highlights\rdblquote  
\par Illustrator CIB Chapter 9 (Due Nov. 7)
\par }{\b\f183 
\par WEEK 11\emdash TELEVISION AND VIDEO
\par }{\f184 Nov. 11 Television & Video VC Chapter 14 Quiz 9 on VC Chapter 14
\par Nov. 13 \ldblquote Rodney King Video\rdblquote 
\par \ldblquote Twilight Zone\rdblquote /1960 Presidential Debates
\par Illustrator CIB Chapter 10 (Due Nov. 14)
\par }{\b\f183 
\par WEEK 12\emdash COMPUTERS AND WORLD WIDE WEB
\par }{\f184 Nov. 18 Computers VC Chapter 15 None
\par Nov. 20 World Wide Web VC Chapter 16 Quiz 10 on VC Chapters 15-16
\par Illustrator CIB Chapter 11 (Due Nov. 21)
\par }{\b\f183 
\par WEEK 13\emdash THE MORE YOU KNOW, THE MORE YOU SEE
\par }{\f184 Nov. 25 Visual Communications VC Chapter 17 Quiz 11 on VC Chapter 17
\par Illustrator CIB Chapter 12 (Due Nov. 26)
\par Nov. 27 Thanksgiving Break 
\par }{\b\f183 
\par THANKSGIVING BREAK
\par 
\par WEEK 14\emdash CONCLUSION
\par }{\f184 Dec. 2 Presentations of Final Projects 
\par Dec. 4 Presentations of Final Projects 
\par }{\b\f183 
\par WEEK 15\emdash FINALS WEEK
\par }{\f184 Dec. 9 Review for Final Exam }{\b\f183 
\par 
\par CLIP FILE PORTION OF THE PORTFOLIO
\par }{\f184 I want you to collect other people\rquote s designs. Every week, collect at least one example from a newspaper, magazine, store, etc.,
\par and place it in your clip file folder. Write what you like about the piece, and what you might use it for, how it relates to class
\par discussions/readings, and what is being visually communicated in this piece. What we see others doing around us develops our own perceptions and ideas. Have one section in your portfolio designated for these items and your written comments.
\par }{\b\f183 
\par 
\par \page }{\f185 
\par }{\b\f183 \ldblquote God is in the details.\rdblquote  \emdash  Mies van der Roh
\par 
\par INSTRUCTOR: }{\f184 Matt Dettman }{\b\f183 OFFICE: }{\f184 Thorson 137, 8242
\par }{\b\f183 
\par HOME: }{\f184 Breen Hall, 8280 }{\b\f183 E-MAIL: }{\f184 dettmanmw@waldorf.edu
\par }{\b\f183 
\par PURPOSE
\par }{\f184 Visual Communications is an effort to boost your visual literacy. The emphasis will be on how we use visual phenomena to
\par communicate to the masses.
\par }{\b\f183 
\par OBJECTIVES
\par }{\f184 To give you a grounding in visual communications theory
\par To sharpen your critical eye in viewing visual phenomena
\par To provide you with skills in producing visuals
\par }{\b\f183 
\par GOALS
\par }{\f184 Upon completion of this course, a student will understand the basic theories of visual communication and be able to produce competent visual communication projects.
\par }{\b\f183 
\par METHODS
\par }{\f184 Lectures on and reading of the text, and learning Adobe Illustrator to produce visual projects
\par Taking essay and short answer tests and quizzes
\par Viewing and reacting to visual communications
\par Keeping a portfolio of your work and written assignments
\par }{\b\f183 
\par REQUIRED TEXTS
\par }{\f184 \ldblquote Visual Communications\rdblquote  by Paul Martin Lester, 2003, Wadsworth, 3rd Edition
\par \ldblquote Adobe Illustrator 10 Classroom in a Book,\rdblquote  2002, Adobe Press
\par }{\b\f183 
\par GRADING
\par }{\f184 Your final grade will be determined by four (4) components:
\par }{\b\f183 
\par COMPONENT PERCENT OF GRADE
\par }{\f186 1. Attendance & Participation ................... 25 percent
\par 2. Illustrator/Design Projects/Portfolio ....... 50 percent
\par 3. Quizzes ................................................ 20 percent
\par 4. Final exam ........................................... 5 percent
\par }{\b\f183 
\par 1. ATTENDANCE & PARTICIPATION (25 PERCENT)
\par }{\f184 This is obviously important. If you\rquote re not here, you\rquote ll miss quizzes, lectures and handouts. Two unexcused absences knock you down to a \ldblquote B\rdblquote  for this component. Three absences give you a \ldblquote C.\rdblquote 
 Four give you a \ldblquote D.\rdblquote  Five and you strike out here. All \ldblquote excused\rdblquote 
\par absences will need to be discussed with me for approval. A portion of this grade is participation in class.
\par }{\b\f183 
\par 2. ILLUSTRATOR/DESIGN PROJECTS/PORTFOLIO (50 PERCENT)
\par }{\f184 Your layout grade will be based on mastery. The goal is to master the function of Adobe Illustrator, but more importantly, the
\par theories we look at from our class discussions. If you do your best and follow through thoughtfully on all assignments, you\rquote ll do fine.
\par At times, you may be asked to try modifications of your graded assignment to gain a better understanding of the project at hand.
\par Assemble all items including all projects, clip files items, quizzes, etc. in a three-ring binder to create a portfolio of class work.
\par }{\b\i\f187 Note: }{\i\f188 None of your work you do in this class will harm the personal respect I have for you. My job is to make you better through evaluation and constructive criticism. Learn from your accomplishments and mistakes. Don\rquote 
t take things personally.
\par }{\b\f183 
\par 3. QUIZZES (20 PERCENT)
\par }{\f184 You\rquote ll take quizzes on the material in the text books and from handouts I give you. These will be before we discuss the reading.
\par They are usually 10-20 points, which can add up if you get a low score. I will drop your lowest quiz score.
\par }{\b\f183 
\par 4. FINAL EXAM (5 PERCENT)
\par }{\f184 The material covered in the final will be a review of what has appeared on quizzes and discussed in lectures.
\par }{\f183\fs20 
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